Part 2 -THE MACHENICS BEHIND A DISS RAP SONG (A Must Read).

The opposite tactic is that you attack a bigger fish. Attack a big rapper. Don’t go overboard though. Think of a rapper with a reasonable difference in popularity. When you attack a more popular rapper, you have to remember that you have the advantage. There is so much information on that guy and you’re basically invisible. Nobody knows anything about you. So, before writing a general diss song, dig deep and research your enemy. What has he been though, where are his weak spots, where can you attack. After you get enough information, hit him ruthlessly. The main idea is to really affect him personally, get him emotional. Once you get a person emotional, doesn’t matter of his status, he’s likely going to do something stupid, like respond to you. If he does that, pop a bottle of champagne, because you managed to get some more fans. Another tactic is to stir the water, means attack a lot of people in a single song. Remember how 50 Cent wrote “How to Rob”, dissing almost everybody popular in the rap game. What happened? Almost everybody responded, including Jigga, fat Joe, Wizzy etc. What happens when all of those responses get released? A lot of attention was directed at 50 cent, which gained him power, removing him from the circle of indifference. Currently, you can see the same tactic, being used by Kendrick Lamar and his “Control” verse, where he disses a handful of rappers. What is happening right now? There is talk about that verse, views count are jumping, album sales are increasing, responses are being released. That’s the main idea. However, in order to pull this tactic off, you’d need a high number of listeners already. You have to be someone to diss a lot of people. Otherwise, you’ll end up looking like the next hater and nobody will care about your words, rendering your tactic useless.