PRE-PRODUCTION FOR RECORDING PROJECTS - Part 1
Pre-production for recording projects:
A studio recording project is accomplished with better quality and more financial economy if time and effort is allowed for pre-production.
Here is my list for pre-production goals:
To find out who the artist is (what songs fit their voices and their hearts best) and what impact they want to make with this project (what kind of emotional messages within lyric and music do they want to deliver).
This "discovery" part of pre-production is necessary for new artists and also for established artists with each new project. The process can go quickly (one meeting) or take months of experimentation, with the timeframe agreed upon between producer and artist on the front end.
To discover what the artist wants to accomplish with the resulting CD.
Should it be an inexpensive demo to learn studio technique, to put on websites or use to network with other singers/songwriters or to try and get live gigs.
Should it be a full demo to use for serious song plugging to majors?
Should it be a limited press or limited budget master with great quality for limited sales as they build their fan bases?
Should it be a full master (absolutely radio-ready with commercial quality "sonic envelope".
Do they need information about photo sessions, graphics and CD replication?
To discover how committed the artist is to the work required for the resulting quality desired.
This should include an assessment of where the artist is vocally and if they write, the quality of songs they are writing.
Here I must ask myself as producer: what kind of project does this artist want me to help them attain? What can I suggest within their abilities that will leave them completely satisfied and even surprised with the quality of the end result?
To find out the artist's or their label's available budget for the project.
Then I can work up a cost estimate of the project, keeping within their budget constraints. This will determine, among other things, the number of musicians, the choice of studio and engineer.
To decide where the songs will come from will the artist write or co-write some or all of them?
Will I write or co-write on the project? Will I need to collect, listen to and suggest songs from other sources? My criteria for song choice is simple: WHAT IS THE BEST SONG FOR THIS PROJECT... not who wrote it. If it's a tie, I'd go for one written or co-written by the artist.